GLOWOUT SALONS
+ SPRAY SPECS
VISION
Our vision was to elevate Spray Specs and Glowout Salons into standout brands within the beauty and wellness industry by building a bold, cohesive, and engaging social media presence.
We aimed to position Spray Specs as the leading stylish safety eyewear choice for creatives, and Glowout Salons as the go-to spray tan destination in Chicago – by connecting with their audiences through aesthetic storytelling, education, and authentic community-driven content.
STRATEGY OVERVIEW
We developed a strategy for Spray Specs and Glowout Salons focused on building brand awareness, educating their niche audience, and driving sales and bookings.
For Spray Specs, we targeted creatives like spray tan artists and jewelry makers, while Glowout Salons focused on beauty-conscious clients in Chicago. We posted consistently on Instagram using a mix of Reels, static posts, Stories, and UGC.
Following the 80/20 rule, content prioritized value – education, behind-the-scenes, and brand storytelling – while promotional posts highlighted products, offers, and reviews. All content was crafted to reflect a clean, stylish brand identity while growing an engaged and loyal audience.
Spray Specs*
Glowout Salons*
*We are no longer working on these accounts.
RESULTS
In the month of June 2024, we increased Glowout Salon's reach by
256%
While working on the Spray Specs account, we helped increase the follower count by over
510%
And...
91.5%
accounts reached in one month were non-followers.
PHOTOGRAPHY
SOCIAL MEDIA CONTENT
