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OASIS FACE BAR
VISION
Our vision was to position Oasis Face Bar as the go-to destination in Chicago for modern, results-driven facials – a place where skincare meets relaxation and style. We aimed to capture and communicate the calm, rejuvenating energy of their services while making the brand approachable, trendy, and relevant to today’s beauty-conscious consumer.
We made sure to connect with Oasis Face Bar’s audience – primarily older Gen Z and Millennials – through visually aesthetic, culturally relevant, and educational content that inspires them to prioritize their skin health.
STRATEGY OVERVIEW
We developed a content strategy for Oasis Face Bar focused on showcasing their diverse range of facial services, highlighting the brand’s aesthetic appeal, and creating a sense of aspirational self-care that resonates with their audience.
In just 3 hours, we produced an entire month of content: 12 high-quality reels and 3 static posts. Each piece balanced trendy, culturally relevant audio with educational skincare value, ensuring content stayed engaging while reflecting the brand’s serene, elevated tone. This approach not only showcased Oasis Face Bar’s expertise but also invited the audience into the brand’s calming world, encouraging them to book their next self-care appointment.
PROCESS
1. Planning & Strategy​
I began by creating a Social Media Strategy Blueprint – a detailed plan that included research on target audience personas, competitor analysis, a SWOT analysis, and a full Instagram audit. From this, I developed tailored content pillars so we knew exactly what categories of reels and static posts to create for maximum impact.
2. Service & Creative Prep
The owner provided a list of services to highlight, and I researched each one to understand its benefits and key selling points. I then sourced creative inspiration from Pinterest, Instagram, and TikTok, focusing on trends and visuals that matched Oasis Face Bar’s calm, elevated aesthetic.
3. Shoot Day
In just 3 hours, I shot content for 12 reels and 3 static posts using an iPhone 16 Pro with ring lights for optimal lighting. I also captured professional headshots of the team with a Canon digital camera to give the brand a polished, professional touch.
4. Post-Production & Organization
After the shoot, I organized every asset in a shared Canva document for the owner. For each post, I included the recommended trending audio for maximum reach, a caption with hashtags, and details on the service being promoted or explained. This ensured the content was not only ready to post but also strategically optimized for engagement and bookings.
VIDEOGRAPHY
STATIC POSTS
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