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UGC FOR PACAGEN
VISION
Our vision for the Pacagen UGC project was to showcase their cat and dust allergen supplements in a way that felt authentic, relatable, and seamlessly woven into everyday life. Rather than producing overly scripted or overly polished content, we focused on highlighting how Pacagen naturally fits into the daily routines of pet owners managing allergies — without sacrificing comfort, aesthetics, or trust.
STRATEGY OVERVIEW
Pacagen requested four short-form UGC videos that demonstrated their supplement being used organically in a real pet-owner setting. Our strategy centered on creating warm, natural, and scroll-stopping content that blended seamlessly into social feeds while remaining effective for paid performance.
Each video focused on simple, everyday moments — interacting with my cats, incorporating the product into daily routines, and reinforcing a calm, comfortable home environment. This allowed the product to feel like a natural solution rather than a forced promotion.
Throughout the project, we kept things collaborative and were very open to feedback to make sure everything felt right for Pacagen’s brand. In the end, the only tweak they asked for was slightly larger on-screen text, which showed that the content was already very closely aligned with what they were looking for.
The success of the content was later reinforced when I spotted the videos being used a few weeks later as paid ads on Pinterest during the 2025 holiday season!
PROCESS
1. Campaign Kickoff & Briefing
Pacagen initially reached out to me via email, and we kicked off the project with a video call alongside their Product Manager. During the call, she walked me through the campaign goals, creative direction, and deliverables, sharing their brief deck and outlining expectations for how the product should be naturally incorporated into the content. After the call, the full brief was sent over so I could reference it throughout production.
Following the kickoff, Pacagen shipped me their products to use in the videos — including their cat allergen-reducing supplements and their cat and dust allergen-reducing spray — so the content could reflect real, hands-on use.
2. Creative Planning & Timeline
I was given approximately one month to plan and film the content, allowing time to thoughtfully map out concepts that felt organic, relatable, and true to my everyday life as a cat owner. The focus was on creating UGC that felt natural on-platform while still aligning with Pacagen’s performance-driven ad needs.
3. Filming & Content Creation
I filmed four short-form UGC videos featuring my cats and Pacagen’s allergen supplement in real, everyday moments. The content was designed to feel casual and authentic, showing how the product fits seamlessly into our daily routines rather than feeling staged or overly promotional.
4. Delivery, Revisions & Launch
Final videos were delivered via Google Drive, including versions with subtitles, versions without subtitles, and all supporting B-roll footage for Pacagen’s team to repurpose across platforms. After review, Pacagen requested a small revision — increasing the text size on two of the videos — which I updated and re-uploaded promptly. Once finalized, payment was processed, and a few weeks later I spotted the videos running as paid ads on Pinterest.
Seeing myself — and my cats — appear in a large-scale ad campaign while casually scrolling one of my favorite apps was incredibly rewarding and a highlight of the project.
UGC DELIVERABLES
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